I recently complained to the ASA about a “Cotton Traders” ad for clothes by post which added in an “insurance” charge – albeit with an asterisk to a note below. This note showed that the insurance in fact only ensured that the stuff arrived in 7 days, and did not cover the goods themselves (and anyway it’s the company’s responsibility to ensure the stuff does arrived). Pretty well worthless – but even worse, it was in 5.2 point type-face, which I was unable to read, even with glasses.
The ASA – the Advertising Standards Authority – rejected my complaint, saying 5.2 point was quite large enough! This means they are quite happy that people will have paid for the absolutely unnecessary insurance (which, together with the postage, came to 35% of the cost of the article).
Again and again we hear that self-regulation works for consumers, i.e. allowing an industry to police itself, albeit with some independents appointed to is committees. How many more consumers get ripped off by such supposed systems? I often complain about such things to test the system. When I get such a poor response as this, I want to take it further, but need more examples. I’d therefore be interested in hearing whether other consumers have had a bad experience.