One of the surprise findings was that only 70% of site visitors were based in the UK: we’re glad to see that the blog has attracted interest from people around the world and that it has inspired them. The blog was the first of its kind and as such, the evaluation has been useful in highlighting the fact that it has primarily appealled to those who are already interested in politics – even if they have never formally engaged with political institutions before. Moreover, the demographics of Lords of the Blog readers tend to reflect those of visitors to other political websites; they tend to be young men, so one of the key questions is whether and how the blog can appeal to a broader cross-section of the public than it does at present.
To answer this question, we have relied on feedback from users, bloggers and media commentators: important points have been made about the look and feel of the site. We’ve started to improve these by providing better search functions, and an experimental banner. We’re also hoping to introduce more Members of the Lords to blogging, whether as guests or regular contributors, and to develop the site in ways that tie in more with topical parliamentary debates. More is going to be done to promote the blog to the public in general, but we’ve also decided to use more video and picture content; many readers said this would help to generate interest. Please continue to give us your feedback and ideas, via the Feedback Survey. And if you’re new to the blog, why don’t you tell us about yourself via our Newcomers Survey ?
Meanwhile, we hope you continue to enjoy the blog.